The Silver Rush: How Prices Influence Sales at the Perth Mint
Fear, Opportunity, and Silver: How Investor Mindset Shapes Sales Trends
A deep-dive into The Perth Mint’s monthly Silver coin and bar sales and how this changes with movements in the Silver spot price reveals an interesting insight into Silver investor psychology. Several key trends have been identified which will help readers understand the supply and demand of physical Silver at times when Silver prices have risen or fallen
Silver Investor Psychology
The physical Silver sales data shows clear evidence that Silver buyers are extremely price sensitive and that demand for this commodity is elelastic. The Perth Mint exports Gold and Silver bars and coins to over 130 countries and so their sales data is an excellent barometer to physical demand
Sales Spike When Silver Prices Fall
There is a clear inverse relationship between silver prices and demand: when silver prices decline, sales volumes rise as buyers perceive it as a good buying opportunity. In July 2022, silver prices averaged $19.09/oz, and sales surged to 2,465,513 ounces—the highest recorded in that year. Similarly, in September 2022, silver prices dropped further to $18.91/oz, driving sales to 2,579,941 ounces. This trend also appeared in March 2020, when prices fell to $14.90/oz, and sales spiked to 1,736,409 ounces during the COVID-19 pandemic.
Elevated Prices Result in Lower Sales
Higher silver prices tend to coincide with a drop in sales volumes, suggesting price sensitivity among buyers. In August 2020, silver prices spiked to $26.99/oz, and sales dropped to 1,431,036 ounces, compared to the previous months when prices were lower. In May 2024, prices increased to $29.48/oz, and sales dropped to 796,934 ounces, down from stronger sales earlier that year.
Investor Demand Surges During Economic Uncertainty
The data highlights that during economic crises, investors flock to silver, driving sales higher regardless of prices. In 2021, amidst concerns about inflation, demand remained high despite elevated silver prices averaging around $25–$27/oz in February-April, with sales volumes exceeding 1.7 million ounces per month.
Seasonal Trends in Silver Sales
The data also shows recurring patterns at the start of the year, where sales volumes tend to be higher. This suggests a seasonal investment trend, where buyers renew their silver holdings early in the year.
Examples:
January 2017: 1,230,867 ounces (price: $16.86/oz)
January 2022: 2,387,165 ounces (price: $23.12/oz)
January 2024: 769,326 ounces (price: $22.89/oz)
This recurring surge at the start of the year aligns with investment portfolio rebalancing and renewed purchasing activity.
Silver investors are clearly opportunistic in purchasing, seeing declines in prices as buying opportunities. Even when prices were towards the higher end of the scale between the 2017-2024 period, there was a stable demand for physical Silver suggesting a strong underpinning demand that is insensitive to market prices
Demand figures used in this study are sales of Silver bars and coins from Australia's Perth Mint
It is unclear what caused sales to rise in several of the January months but January 2023 was an obvious exception with lower sales
Silver Demand Seasonality
More Buyers in January?
During the 2017 through to 2024 period, January consistently sees stronger sales volumes, suggesting an annual buying cycle among investors.
Examples:
January 2017: 1,230,867 ounces (price: $16.86/oz)
January 2022: 2,387,165 ounces (price: $23.12/oz)
January 2024: 769,326 ounces (price: $22.89/oz)
This recurring surge at the start of the year aligns with investment portfolio rebalancing and renewed purchasing activity.
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